GTM Strategy

CryptiQ Browser GTM Strategy

Overview

CryptiQ Browser is a Web3-integrated browser that prioritizes user privacy while rewarding users with CryptiQ Rewards tokens for their browsing activities. The platform has recently launched its MVP, gaining 5,500 users and 350 CryptiQ Token holders within the first 9 months. Plans are underway to release CryptiQ Browser on both iOS and Android, providing better access for Web2 users.

Goals

Brand Identity: Establish a compelling and cohesive brand identity that resonates with targeted audiences across appropriate channels.

Targeted Growth: Identify niche markets in both Web2 and Web3 sectors and strategically expand our reach to capture a wider audience as the product evolves.

Monetization: Focus on converting valuable trial users into paying customers, maximizing the lifetime value of our user base (LTV).

Content Creation and Calendar: Create engaging and informative content tailored for social platforms, coupled with an effective content calendar.

Earned Media: Leverage credible press releases to secure earned media placements, boosting brand awareness and trust.

KOL Collaborations: Partner with reputable Key Opinion Leaders (KOLs) to amplify our message and reach new audiences.

Audience

Web2:

• Targeted at everyday internet users and professionals seeking greater privacy and new financial opportunities through browsing.

• Comparative Audiences: Users of mainstream browsers like Google Chrome, Firefox, and Safari.

Web3:

• Targeted at crypto users, long-term crypto holders, and investors interested in the profit-sharing opportunities offered by CryptiQ Rewards.

• Comparative Audiences: Users of Brave Browser, DuckDuckGo, and Tor.

Key Values

How is CryptiQ Browser Different from Competitors?

• Privacy-First Approach: Ensuring user data is secure and private.

• Rewarding Experience: Users earn CryptiQ Rewards tokens for their browsing activities.

• Web3 Integration: Seamlessly incorporating Web3 features to enhance the user experience.

Most Used/Popular Features:

• Privacy Tools: Advanced privacy features ensuring secure browsing.

• Rewards System: Earning tokens for browsing activities.

GTM Phases

Phase 1: Brand Identity Before diving into content creation, establish a cohesive and consistent brand identity to tell the story of who CryptiQ Browser is. This ensures a memorable first impression and keeps potential users engaged to build brand loyalty.

Your Brand Identity Kit Will Include Guidelines On:

• Voice and Tone: Developing a memorable and approachable voice that emphasizes privacy, security, and rewards.

• Visual Identity: Ensuring cohesive and consistent branding across all platforms.

• Typography: Using Poppins Medium for titles, Poppins Light for headings, and body text.

• Color Palette: Magenta (#c11784), Blue (#5ea4d6), Purple (#681980), Dark Blue (#356ad7), Black (#101010), White (#fefefe), Bright Blue (#0e85e9).

High-Level Funnel: Increased brand discovery → increased website traffic → increased paying customers.

KPIs to Focus On:

• Click-Through Rates (CTRs)

• Bounce Rates

Phase 2: Content Creation Leveraging the established brand identity, create content that focuses on insights, product updates, and highlights.

Focus Points Can Include:

• Videos & Reels:

• • Showcase different product capabilities.

  • How-tos and tutorials to demystify complexities of Web3 browsing and earning rewards.

• Interactive Content:

• • Polls to encourage engagement.

  • User-generated content (UGC) and KOLs to feature active users and influencers.

KPIs:

• Engagement metrics

• Conversion tracking

• Website traffic

Phase 3: Awareness & User Acquisition Ensure that the created content is presented to relevant audiences, capturing their attention and converting them into paying customers and CryptiQ Browser advocates.

PPC/Paid Advertising: A PPC strategy will help ensure that your content reaches the most relevant audiences, increasing user acquisition speed. Measurable results will allow us to track impressions and brand mentions.

Key Channels:

• Instagram: For UGC-style content.

• Twitter: For Web3-based audience engagement.

KPIs:

• Cost Per Click (CPC)

• Click-Through Rate (CTR)

• Reach and Engagement Rates

• Website Conversions

Earned Media

Leveraging earned media will help build trust and credibility from reputable sources, highlighting CryptiQ Browser's value propositions and positioning it as a leader in privacy-focused, rewarding browsing.

Channels:

• Blog posts and news sites

• YouTube interviews

• Podcasts

• Twitter Lives

KPIs:

• Traffic captured

• Referral traffic

KOLs

We will use KOLs with positive recognition to build brand loyalty, helping customers feel validated about their choice to use CryptiQ Browser.

Activities:

• Twitter Spaces

• Brand mentions

• Contests and promotions

KPIs:

• Views and Engagements

• Mentions and Referral Traffic

Email Marketing

Targeting 500 trial users with email campaigns or newsletters to convert them into paying customers by highlighting successful user stories and guiding them to social media engagement.

KPIs:

• Open Rates

• Conversion Rates