Brand Identity

Brand Identity Pack for CryptiQ Browser

Brand Vision

CryptiQ Browser is positioned as a revolutionary web3 browser that prioritizes user privacy and rewards users with CryptiQ Rewards tokens for their browsing activity. The brand aims to create a seamless, secure, and rewarding internet experience both on mobile and web platforms.

Logo

The logo features a modern, sleek design with a combination of magenta, blue, and purple hues, representing trust, innovation, and security, aligning perfectly with CryptiQ Browser's vision.

Color Scheme

Primary Colors:

• Magenta: #c11784

• Blue: #5ea4d6

• Purple: #681980

• Dark Blue: #356ad7

• Black: #101010

• White: #fefefe

• Bright Blue: #0e85e9

These colors are chosen to evoke a sense of sophistication and reliability, with a touch of modern flair. The deep hues signify security and trust, while the vibrant magenta provides a striking highlight.

Typography

• Title Font: Poppins Medium

• Usage: Main titles, important headings.

• Rationale: Poppins Medium is a strong, clean font that conveys authority and modernity.

• Heading Font: Poppins Light

• Usage: Sub-headings and section titles.

• Rationale: Poppins Light is versatile and readable, making it suitable for various heading levels.

• Body Font: Poppins Light

• Usage: Body text and detailed content.

• Rationale: Poppins Light is highly readable and works well for longer text, ensuring a comfortable reading experience.

How It All Fits In

The combination of colors, typography, and the sleek logo design creates a cohesive brand identity that reflects CryptiQ Browser's core values of privacy, security, and innovation. The deep and light hues establish a sense of trust and modernity, while the vibrant magenta adds an eye-catching element that draws attention to key features and actions. The chosen fonts enhance readability and ensure that both titles and body text are engaging and clear.

Brand Elements

Logo Usage:

• Primary logo for all main branding.

• Simplified version for small-scale applications like icons.

Color Usage:

• Magenta, Blue, Purple, and Dark Blue for primary backgrounds and headers.

• Light Grey, Soft Blue, Pastel Purple, Light Magenta, Soft Black, Off White, Soft Pink, Muted Blue, and Soft Lilac for secondary backgrounds and highlights.

• Black and White for text and icons on respective contrasting backgrounds.

• Magenta for call-to-action buttons and important highlights.

Typography Guidelines:

• Use Poppins Medium for main titles on marketing materials, website headers, and primary navigation.

• Utilize Poppins Light for sub-headings and body text in both digital and print formats to maintain consistency and readability.

This brand identity pack ensures that every aspect of CryptiQ Browser's presence, from its logo and color scheme to typography, aligns with its mission of offering a secure, user-friendly, and rewarding browsing experience.